Venice Originals was founded in 2007 by Bones Brigade skateboarder Jesse Martinez and photographer and filmmaker Cesario "Block" Montano.

Having both grown up in Dogtown's skateboarding heyday, Jesse and Block set out to create a skater-owned and operated shop that the neighborhood lacked; an authentic/core skate shop for Venice's skateboard community. Specializing in a carefully curated selection of local brands, shop label and finer skate goods, V.O. separates itself through a focus on community, authenticity and support for the next generation of Venice skateboarders.